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Written by Nguyen Hoang Nam, Managing Director @ MDT Training
You've heard the expression "sell your soul," but what does that mean when you're selling to Vietnamese customers? It's a lot more complicated than it sounds, and there are many ways to go about building a relationship with them. But before you can succeed in Vietnam, it's important to consider your attitude and try some of these tips for effective selling:
1) Develop a winning attitude.
You may be surprised by how much others will care about your attitude when they see it in action. A happy customer is more likely to buy from you than an unhappy one—and that's not just because they'll feel like they're getting better service or better prices for their purchases (although those things can certainly help). It's also because people want to know that their business matters and is appreciated by others, which makes them more likely to seek out your services in the future
2) Know the difference between features and benefits.
The difference between features and benefits is a simple one: features are what your product or service can do, while benefits are what your product or service can do for your customer. For example, if you're selling shoes and your client wants to know how comfortable they will be when walking around town all day long, that's something you'd tell them about their shoe. But if he/she were interested in buying some expensive jewelry for themselves (and maybe showing off), then that would be something else entirely—a benefit!
A lot of salespeople get confused about this because they think everything needs to include both types of information. However, there are times when just focusing on one aspect is enough information for someone interested in buying something from us (like someone shopping for clothing). If we don't know about our products well enough ourselves then it won't matter whether we focus on features or benefits because our audience won't see either one as important enough to spend time discussing with us
3) Learn to deal with objections.
One of the most important things you can do as a salesperson is to listen. You will hear objections and concerns from customers, so it’s important that you are able to understand their reasons for not buying your product or service.
You should ask questions like:
What is their concern?
How would they explain this concern?
Why do they feel this way?
It’s also important to acknowledge their concerns, especially if they're valid ones. It helps them feel heard and respected by showing that you are listening closely enough so that any misunderstandings can be addressed together in order for both parties' needs to be met."
4) Never, ever give up or take no for an answer.
If you want something bad enough, you’ll find a way to get it. Whether it is through hard work or sheer luck, don’t let the fear of failure stop you from trying.
Focus on your strengths, not your weaknesses. Instead of trying to change who you are, focus on the things that make you unique and special.
The only person who can control your life is you.
Vietnam is a country that is still in its infancy, but it's already seen tremendous growth in recent years. Each year the economy continues to grow and so too does the availability of new services and products. As customer expectations increase so does the need for strong salespeople. At MDT Training, we have helped over 14,000 individuals understand their role as salespeople and developed their skills as sales champions.
Email us at info@mdttraining.vn to get help with your sales skills today.